Impression share (IS) is the percentage of impressions that your Google ad can obtain. Lastly, we have the Search Impression Share. Display Impression Share – This metric displays the percentage of impressions received by your ads in relation to the total number of impressions that your ads could have generated, also known as eligible impressions.Search Lost (IS) Budget – This particular metric allows you to determine whether you need to increase your daily or monthly budget in order to gain more search clicks.This patyicular value determines your ad position. Search Lost (IS) Rank – This is the percentage of the time your ad did not appear due to a low ad rank.Click Share – an estimated share of the number of clicks your ad was able to generate compared to all possible clicks based on your bid keywords.Here are the 5 Google Ads Metrics to improve your Ads performance. The metrics can be viewed at various levels, such as campaign, ad group, or keywords. You’ll notice how frequently your ads appear compared to other businesses advertising for the same keywords. What are Search Impression Share and other competitive metrics?Ĭompetitive metrics will help you in understanding your competitive position. Is Search Impression Share And Other Competitive Metrics Important?.How To Increase Search Impression Share.What is a good search impression share?. ![]()
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